What is Good Marketing?

What is Good Marketing - Ford Henderson Marketing

Effective marketing is a complete system which consistently and reliably makes your phone ring, brings prospective clients to your website, and puts email enquiries in your inbox, from people who are predisposed to do business with you. It specifically communicates your message of value to your ideal clients so that they understand how you can […]

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So, Will Social Media Ever Work?

So Will Social Media Ever Work - Ford Henderson Marketing

I often get asked about using social media to find clients. In truth, the most effective away of growing your business is to use a mix of marketing methods (at least six) to reach your ideal clients. You could be forgiven for thinking that marketing is just about social media. Many business service owners tend […]

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The Power of Testimonials

The Power of Testimonials - Ford Henderson Marketing

One of the most powerful things you can do to market your business is to prove that your products and services deliver. If it’s a product – does it work? If it’s a service – does it provide what people want? So in a world where most of us are naturally dubious and are looking […]

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How to Get More Referrals

How to Get More Referrals - Ford Henderson Marketing

All things being equal, people would rather do business with people they know or know of, as opposed to a stranger. Many business owners depend solely on referrals to generate business, but don’t have a consistent strategy to use referrals and word of mouth to generate leads. Referrals are possibly the most powerful marketing strategy […]

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