When it comes to running a business, most activities such as paying tax, producing accounts or paying staff involve a process. Unfortunately, that’s often not the case with marketing. More often than not, business owners launch themselves into some kind of one off marketing exercise. It’s seat of the pants, random stuff with scant attention […]
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Effective marketing is a complete system which consistently and reliably makes your phone ring, brings prospective clients to your website, and puts email enquiries in your inbox, from people who are predisposed to do business with you. It specifically communicates your message of value to your ideal clients so that they understand how you can […]
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I often get asked about using social media to find clients. In truth, the most effective away of growing your business is to use a mix of marketing methods (at least six) to reach your ideal clients. You could be forgiven for thinking that marketing is just about social media. Many business service owners tend […]
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One of the most effective marketing strategies for getting clients to come to you, rather than you spending valuable time and money chasing them, is to be highly visible and respected. You need to be perceived as an ‘expert’ in your target market. Like many professional service business owners, you might think that being an […]
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One of the most powerful things you can do to market your business is to prove that your products and services deliver. If it’s a product – does it work? If it’s a service – does it provide what people want? So in a world where most of us are naturally dubious and are looking […]
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All things being equal, people would rather do business with people they know or know of, as opposed to a stranger. Many business owners depend solely on referrals to generate business, but don’t have a consistent strategy to use referrals and word of mouth to generate leads. Referrals are possibly the most powerful marketing strategy […]
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It never ceases to amaze me how often business owners fail to make time to follow up after making initial contact with a prospective client. In my experience, there have been countless times I’ve met people at events and they have failed to follow up on promises and commitments. That adds up to a load […]
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Every new client has questions that that they need answers to before they make a decision to buy your services. The thing is, they need to be answered in the right sequence otherwise your prospect will be hesitant to say yes. If you follow the sequence below you will begin to attract more clients. The […]
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