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Many of the successful professional business owners I meet shares one thing in common, they plan time away from the day to day workload and spend time working on their business. It’s often the case that we get so busy sucked into the daily rut and rarely have time to stop and explore better ways […]

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Having invested time, effort and money in creating and maintaining your website, clearly you want to generate as much money from it as possible. Here are three great ideas that you can put into action to start getting better returns from your online presence.

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As any business owner will know, trying to get new, profitable clients through the door can be a time-consuming and costly exercise, especially if you are not using the right techniques. There are prospects to find, relationships to build and trust to be earned and it all eats into your resources. There is though, a quick win which doesn’t involve new clients, but past or existing ones.

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How many times have you wished for a 48 hour day? More than once, I bet. What with servicing new clients, trying to rake in new ones, dealing with invoicing and accounts, paying bills, keeping your website up to date and the hundreds of other things that need to be done, that dream of a better work/life balance probably feels like it’s going down the pan.

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Most small business owners tend to go it alone at first, taking everything on themselves in their bid to save money. Actually though, more often than not this ‘do it yourself’ mentality becomes a self-defeating false economy which leaves them trapped and unable to grow their businesses.

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Did you know that research shows that it takes anywhere between seven and 12 contacts with a potential client to make a sale, but that actually most businesses give up after just two attempts?

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According to a recent BBC news report, four out of every five business start-ups ends in failure and one of the main reasons comes down to either poor planning or a total lack of it.

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Does the thought of selling bring you out in a cold sweat? Does it conjure up images of pushy double-glazing salesmen who simply won’t take no for an answer?

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Have you ever paid out good money to stick an advert for your services in your local newspaper and been totally underwhelmed by the lack of response? If so, you’re not alone.

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So, you’ve got a great service to offer and you’re really good at what you do, but where have all the clients gone? You’ve paid out good money to place advertisements in a wide range of publications and maybe handed out some flyers or stuck notices up in your local supermarkets, but nothing seems to be hitting the mark. With so many people coming face to face with your marketing efforts, how come you’re not getting a better response?

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Category : Articles