About Ford

Hi, I'm Ford Henderson, Lead Generation and Business Growth Specialist

I work with professional service business owners to improve sales and profits through finding a steady stream of new profitable clients.

My clients include IFAs, solicitors, dentists, coaches, consultants, trainers, complementary therapists.

My programmes help them generate leads and convert them into more profitable clients.

The strategies that I teach are the same no-nonsense ideas that helped me to grow my own business successfully.

They are simple and straightforward, totally practical (no fluff), can be implemented immediately and get outstanding results!

I’ve been in sales and marketing all of my working life. I was recruited to the graduate sales training programme at General Foods selling a wide range of fast moving consumer goods to large retail supermarkets. It was an excellent introduction to consumer selling and I learned skills that I still use today.

My first marketing position was with Tefal, the consumer electrical appliance company. I worked on a range of marketing strategies to grow the electrical appliance product range market share and profit. The business grew rapidly through innovative product launches and I had to learn to master consumer marketing skills quickly and effectively.

My introduction to business to business marketing was with Scott Paper Company, (now Kimberley Clark), responsible for a £30 million range of paper disposable products in the away from home business.

I launched my own business in the tough and competitive office products market. The business grew steady through innovative strategies that positioned my business as a progressive company that delivered additional profits to my client’s bottom line.

In the beginning we struggled to grow the business and attract the type of clients we wanted to work with. I was new to the industry and it was a tough and worrying time for me. I had no income, sleepless nights and dreaded when we had to pay our bills, hoping we just had enough in the bank to scrape by.

I quickly learned how essential it is to have a steady stream of new business coming through the door and invested in learning new marketing skills and applying the marketing know-how that I had learned in my previous jobs. With all the other demands of running my own company, it didn’t take long to understand how exhausting and frustrating marketing my own business could be. I had to implement simple but effective, no frills, marketing techniques – and that’s what I can teach you.

To find out how I can work with you on your service business and get a steady stream of new clients through the door, contact me.

Here’s to your Success!